heyo. you’ve found gareth pon, a creative director (art) & photographer originally from south africa, now living in the u.s.
i’ve been crafting visually emotive stories for brands since before content was cool.
i am currently a full time filmmaker, travel photographer, creative consultant, senior creative at havas chicago, creative lead for @cocacola, creative director at rosewood creative, creative director at kettle with over 10 years of experience.
tldr: google me.
International man of mystery, influencer turned advertiser, effulgent dreamer, multifaceted-maker, who is originally from South Africa and now based in the U.S.
I am a cross-cultural world traveler and spent my early career living the dream as a full time travel influencer and creative consultant. I gained first-hand insights and experience of social media at its inception and personally built up the use of Instagram in South Africa on a social and professional level. I shared my knowledge and worked with numerous brands and agencies to strategically pioneer the use of content as a channel for creative expression. I turned this into a career going full time into advertising as a creative director, where I used my unique skill set and love for people to best craft and harness social media for branding, marketing, influencer partnerships, education and documentaries.
I’ve avidly enjoy working across multiple disciplines and this has allowed me to collaborate seamlessly with multiple departments to steer Titanics of clients to avoid icebergs. I value strategy partnerships and work dang well with brand and am also pretty privy to managing diverse teams that span across creative, design, production, content, influencers.
I believe that everyone should have at least one ridiculous dream they believe can come true, because the moment you believe that dream can become a reality, then every other dream becomes possible. Since I can remember, mine has been to go to space. One day I will fulfill my ultimate dream of going to space and capture a photo of the Earth’s curvature in zero gravity.
Come dream with me.
* work *
* work *
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KETTLE:
Creative Director (2023 - PRESENT)
ROSEWOOD CREATIVE:
Creative Director (2021 - 2022)
ANNEX BOOKSTORE:
Associate Creative Director (2019 - 2021)
HAVAS CHICAGO:
Associate Creative Director (2017 - 2018)
HAVAS CHICAGO:
Senior Creative (2016 - 2017)
ROCKETSTATION STUDIOS:
Founder, Creative Consultant, Influencer (2013 - PRESENT)
sometimes people say nice things *
sometimes people say nice things *
I made a film about instagram in 2014 and the whole of Facebook watched it.
過ぎる “Pass By” NFT
The pulse of movement is neglected when living in your own city, but becomes abundantly clear when you are a stranger in another.
120 miles of track, winding through 179 different stations. The Tokyo Metro is one of the largest people systems in the world. Supporting 33M people, this network, the tracks took me deep under the city of Tokyo.
Winding, watching, feeling, entering, exiting, passing, glancing. A world where I found a visual space where anything was possible and everything was true.