Carl’s Jr. & Hardees

Social Content

When the CKE group approached us they were in need of some serious innovation across their social channels, in many ways they were dated and irrelevant. We were tasked with creating a new aesthetic across both Carl’s Jr. and Hardee's. While working on both brands we took their content to new heights. Creating visually compelling and socially relevant content that tantalized the taste buds. We were also tasked to elevate the tv commercials across social, creating a cohesive message across all marketing channels, this included working closely with the other teams in bringing a cohesive campaign to life.

As the Creative Director on this team, I worked closely with our Group Creative Director and our client to bring compelling visuals to life that were relevant to the client’s target market, while still pushing the boundaries within social.

Did I mention that we got Matthew McConaughey to do the voice-overs for our content?