CITI / AADVANTAGE PLATINUM SELECT CARD

Built For Adventure Campaign

Director: Nicole Ackermann

Photographer: Caleb Kuhl

Cinematographer: Jeremy Snell

Citi / AAdvantage portfolio covers a wide range of prospective cardmembers, The Citi / AAdvantage Platinum Select card, is the flagship product designed for the Modern Explorer.

Creating a travel itinerary is never a solo endeavor—even for the solo traveler. We rely on the advice and experiences of influencers and travelers who know travel better than we do.

In partnership with world travelers @JaciMarieSmith and @Karl_Shakur we built a campaign for travelers, with travelers. Content was created that featured two key influencers and we told their travel stories in 2 key American Airlines cities.. The content was used across a variety of mediums, including digital video, ads within streaming, digital and social. This content was also utilized by the direct mail team to update their visuals for the Platinum Select Card.