OURA RING

Social Playbook & Content

Oura is a smart ring that let’s people be more aware of their mind and body, to take action, and feel fully alive. They were founded in Finland with a singular focus: to improve the way we live our lives. Health starts from understanding you and great health starts with good sleep.

We built the social campaign to launch Oura’s new Gen 3 ring. We crafted assets that teased, revealed and educated consumers on the ring’s new features. Part of the launch was designing a visual aesthetic that would reset Oura’s social accounts and pave the way for a new, more own-able and intentional way to tell Oura’s story.